Marketing & Business

The secret to making an impressive music video that delivers the impact you want always lies in a good script. While you definitely want to take up all the creative space while writing your script, it’s best not to go too crazy, because an overcomplicated and overambitious script can result in an overblown budget. So how do you write a script that won’t break the bank but still brings the vibe?

Wouldn’t it be great if you could generate a predictable monthly income with your music? With a subscription-based business model where fans support you in exchange for special perks, you could do just that. Guest-blogger and musician Mirjam Sieben is here to tell you how it works.

Struggling to reach potential fans or need a new way to guarantee income because you can’t play gigs for a while? Whether you’re a musician, DJ or producer, you can use what’s known as a marketing funnel to gain fans and make more money. Guest-blogger and musician Mirjam Sieben from Onlightning is here to explain the 5-step process.

Guest blogger Iris Siemons is a songwriter and vocalist who recently released her debut EP, but becoming a self-sufficient full-time musician was a long journey, and during that journey, she picked up a few nuggets of wisdom and even founded a musical collective in her home town. Having spent years immersing herself in study, including a course in how to become an entrepreneur, Iris has finally come to a point where she can confidently answer the question: “How can I become a professional musician?” Here she offers five must-do’s for the pro-musician in training.

If you’re still not on TikTok at this point, you’re definitely missing out. Thankfully, guest-blogger and social media expert Jim Kreeftenberg is here to give you six smart tips that can help you grow your online following.

While it can take days, weeks and even months to record, mix and master your self-penned songs, your work actually isn’t done when it’s finally ready for release. After all, you still need to make sure that people can find and listen to your music. Digital marketing expert Jamie is here to tell you how content marketing can help you achieve your goals.

Struggling to expand your fanbase and have no idea what you need to be posting on Facebook and Instagram? Of course, you want more likes, more exposure and more gigs. You want your music to be pulling more attention, and you know that, to get that attention, you need to be more visible. But how?! The answer is ‘positioning’. Here, guest-blogger and musician Mirjam Sieben reveals the tips she used to help out the band Stompin’ Grounds.

Turn your fans into walking billboards for your work by selling some good merchandise online and at your gigs. It’s all part of growing your brand awareness, so at the very least, you should have some T-shirts printed with your band logo. In fact, you can slap your logo on anything you want: badges, caps, sweatbands, beermats, iPhone cases – you name it.

Whether you’re a casual or a professional DJ, you no doubt know that the DJ-world can be harsh and unforgiving, especially since popularity has seemingly been taking precedence over performance and skill. If you’ve been wondering how to improve and promote yourself in order to get booked more often, then the tips and advice offered up by guest-blogger-and-DJ Brian van Bogaert aka DJ BRIVE might be useful. Read on and learn how to claim a bigger piece of the spotlight and market yourself.

If you want to make your bread and butter as a musician, besides investing in your skills, it’s also essential to invest in building your fanbase. If you don’t have people listening to what you’re making or coming to your gigs, it’s going to be pretty hard to make a living from your music. With that in mind, the question is: how do you gain new fans? Guestblogger Maaike van Steenis offers up her top tips!

For up-and-coming musicians, a music video is a great way to promote a new single. But how do you do it when your budget is limited? There are actually examples of great music videos that were shot using an iPhone or digital camera out there, but to pull it off, you need to know the basics of filming. Music video director Zeno Groenewegen is here to explain how you can achieve pro-grade results in twelve steps.

We don’t just buy records based on what we hear, but what we see. According to research, colours, images and even shapes influence our decision-making, so let’s take a closer look at how this works in the context of album artwork.