Marketing & Business

Music production is a long and tedious process. Writing a song can take anywhere between two weeks to two months. But while artists aren’t releasing music, keeping fans’ interest engaged can sometimes be difficult. However, as a music producer, your music isn’t the only content you can offer your fans. With the ability to create mashups, mixes and various other forms of media, it’s important that you use all your resources to give fans incentive to persistently keep up with all things, you.

Ghost production is something that is often frowned upon within the general EDM community. But with artists in other genres considering it to be a routine part of the music business, Guest Blogger Jeroen Hillebrand from Moon Jelly Agency decided to take a look at how being a ghost producer can benefit your career in order to raise funds to achieve your ambitions. At the end of this article, the aim is to remove part of the stigma surrounding ghost production and to teach you methods of making money from it. And for those of you who are unaware, ghost production is essentially an agreement in which somebody pays a producer to create a track, and release under their own name. Typically, it’s done in the form of a flat fee.

More and more people within the music industry are looking to turn their current endeavors into a full-time job. Whether it’s music production for vocalists, music licensing to TV and radio, or even live touring around the world, there are hundreds of ways that artists can make a full-time income from their career.

A common mistake that people make when posting on social media is that they believe it’s okay to upload the same content to each platform. However, this is simply not the case. After all, every social network has features which allow you to optimise a post specifically on that platform. In the same way that you’d act differently around your friends at the club than you would at home with your parents, the same goes for social media. Guest Blogger Remko from Moon Jelly Agency explains how to optimise your content!

So you’ve been passionately listening to your favourite artists for years, have recently started making your own mixes and now you’re wondering how you can become a professional and successful EDM or pop music producer? Grand! As you know, the world of music production is home to some really big names and teams, so in this blog, guest-blogger Jens Oosterkamp (Jens East) shares some valuable tips and the story of how he started out in his bedroom and is now often approached by acclaimed record labels.

If you’re a freelance musician, producer, or DJ, then you probably live a pretty unpredictable live where you’re suddenly travelling for months on end, or you just as suddenly have very little work and a lot of time at home. So, what can you do to make the very best of that in-between-time? In this blog, we offer 10 tips to help you stay productive at home.

As an artist, you naturally want to share your music with the entire world, and platforms like YouTube, Facebook and even Instagram prove that you can interest and appeal to countless music fans. In this blog, you can find out just how much it costs to produce a music video, as guest-blogger and singer-songwriter Kevin explains that no budget is too small.

Sometimes, something happens that means you can’t play any shows for a little while. This not only makes the life of a musician or band a little bit boring, it also messes with that delicate relationship you’ve built with your devoted fans. To keep the love alive, you could easily live-stream a gig from the comfort of your living room or rehearsal space and you can even do it with great sound quality!

An appealing website, social media presence, a solid portfolio and press kits are, needless to say, no unnecessary luxury for up-and-coming bands and musicians. This includes great photographs and I don’t mean a band photoshoot but spectacular live action photos taken at your own gigs. Since most bands don’t have the budget to hire a professional, photographer Gerard Burgers is here to offer you a crash course on how to shoot impressive concert photos.

Everyone has their own habits, but not many realize these habits have have a huge impact on your career. Today, Guest Blogger Jeroen Hillebrand from Moon Jelly Agency will go over 5 key-habits to help boost your music career.

Without a doubt, Twitch is one of the biggest and hottest social media platforms in the world right now. In case you missed it, Twitch is a live streaming video platform which is used by over 140 million people every month. In comparison to other platforms that provide a streaming function, like YouTube, Twitch is far more popular due to the great working member-system, the advanced options they provide for streaming and their payout system.

One of the most influential streaming platforms in the music industry, SoundCloud, has helped to kick-start the careers of many previously unknown artists. The open audio platform once started as a website for upcoming artists to upload their tracks, but has evolved to a platform with advertisements for revenue and an option for paid subscriptions. However, the website now has 175 million registered users and continues to function as the main track sharing platform for new artists. Today, Guest blogger Melvin van der Waal from Moon Jelly Agency shines his light on the benefits of the SoundCloud Pro Unlimited subscription.