Podcasts have long transcended their status as being nothing more than roughly 30 minutes of chitchat at a roundtable. They’re big business these days, with big-name PR agencies launching one after the other. Thankfully, not every podcast has to be a huge project that involves years of research.

The imaginative power of a podcast is a great way to take your audience on a journey in their own head. Step by step, you evoke mental images through storytelling, but what’s the best way to tell that story? Guest-blogger and radio DJ Sander de Heer is here to explain the nitty-gritty.

When it comes to figuring out who to ask to be on your podcast, the answer is simple if you ask guest-blogger and radio DJ Sander de Heer: anyone who’s got a story to tell and can tell it well. Of course, that story does have to be relevant to the subject of your podcast. You’re the one who’s in charge of the format, prepares the interview or conversation, and takes your listeners by the hand.

In his previous guest-blog, radio DJ Sander de Heer explained how you can get into podcasting. If you’ve come up with a plan in the meantime, then you’re ready for the next step: getting more people to listen to your podcast. Sander points out a number of important things you need to pay attention to.

Want to start a podcast but don’t think you have the right voice for it? Don’t worry, the trick is actually not to engage in deejay-speak, talk very loud or constantly spout esoteric lingo. Using your normal voice and speaking as if you’re talking to a friend is always the best approach. Guest-blogger and radio DJ Sander de Heer is here to talk shop again.

Pretty much everyone and their brother has a podcast nowadays. If you’ve been thinking about getting in on the action too, there are a few things you should know. Guest-blogger and experienced radio presenter Sander de Heer is here to share some of his wisdom and help keep you from calling it quits after your second episode.